The Nirmal Bharat Yatra

was a sanitation & hygiene awareness & behavior change campaign conceptualized & implemented by WASH United & Quicksand. It travelled 2,000 kms across rural parts of 5 Indian states between 2nd October 2012 & 19th November 2012.


230,000,000 People Reached

160,000 People Attended

96,000 Prizes Awarded

8414 School Children Trained

149 Schools Trained

401 Newspaper Articles Written



In an earlier blog post, we told you about WASH United’s presentation at the “National Consultation” of state ministers and other government officials in charge of sanitation and hygiene.

The Yatra emphasized rural sanitation and hygiene issues as its route largely passed through rural districts adjoining major central Indian cities.

Games & Labs